June 11

E-Commerce Design – Designing Your Online Storefront

  • Home
  • /
  • Blog
  • /
  • E-Commerce Design – Designing Your Online Storefront


Your customer’s online shopping experience can be very similar to shopping in a brick and mortar store. Narrow aisles, messy shelves and rude clerks have their online shopping counterparts in confusing navigation, cluttered web pages and frustrating checkout systems. Not only does your online store need to look nice, online shopping has to be easy and payment a snap.  E-Commerce design should make you look like the kind of company people want to deal with.

Online Store Look & Feel

Your store’s e-Commerce design should convey your company’s image and set a mood for the buyer.  High-end jewelry stores deserve a sleek, upscale design. Children’s candy stores need a fun, colorful feel.  Your company’s logo and other branding should be incorporated into the site.  Secure Site Commerce can design your online store from scratch, work with an existing website design or convert literature to a web-friendly template.

Product Photos

Customers can’t physically hold and examine merchandise in your online store. High quality photos are key in assisting customers. Shots from every angle give customers a 360° view of what they are buying. If you don’t have a digital camera or aren’t confident in your photography skills, we offer professional photography through our sister company, Videocracy.

Product Video

Videos give your customers a real-life view of your products. A three minute video of a car’s interior and exterior can convey more than 3000 photos! Videos can also help your customers understand the use of your products. A make-up retailer can use a how-to video to help her customers create trendy looks. A fertilizer retailer can teach customers exactly how to plant with his product. You guessed it… Videocracy does video as well!

Keith Klein

We welcome your comments, questions and suggestions.  Please contact us with questions.  Best to callemail or visit our site for the best response.  We do invite you to engage with us on social media (just not for immediate needs).

As always, if you like, you will find us on the following social media sites, among many others:



About the author

Dean Hall

Phone/Text: 262-252-3000

Organizer, Wisconsin Business Owners

Founder & CEO, OnYourMark, LLC

Author, WebForging, A Practical Guide to the Art of Forging Your Web Presence

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Serving Wisconsin Businesses In Milwaukee And Waukesha Counties :

Milwaukee County communities: Bayside, Brown Deer. Cudahy, Fox Point, Franklin, Glendale, Greendale, Greenfield, Hales Corners, Milwaukee, Oak Creek, River Hills, Shorewood, South Milwaukee, St. Francis, Wauwatosa, West Allis, West Milwaukee and Whitefish Bay.  ~   Waukesha County communities: Bethesda, Big Bend, Brookfield, Buena Vista, Butler, Camp Whitcomb, Chenequa, North Anthony Pharmacy ,Colgate, Delafield, Dousman, Eagle, Eagleville, Elm Grove, Genesee, Genesee Depot, Guthrie, Hartland, Jericho, Lac La Belle, Lake Five, Lannon, Lisbon, Mapleton, Menomonee Falls, Merton, Monches, Monterey, Mukwonago, Muskego, Nashotah, New Berlin, North Lake, North Prairie, Oconomowoc„ Oconomowoc Lake, Okauchee Lake, Ottawa, Pewaukee, Saylesville, Stone Bank, Summit, Summit Center, Summit Corners, Sussex, Vernon, Wales and Waukesha. We serve businesses in many Wisconsin communities outside of the Greater Milwaukee area too:: Appleton, Baraboo, Beloit, Black River Falls, Burlington, Chippewa Falls, Eau Claire, Fond du Lac, Janesvile, Kenosha, La Crosse, Madison, Menasha, Merrill, Neenah, Oshkosh, Racine, Sheboygan, Sturgeon Bay, Waupaca, Wausau, West Bend, and Wisconsin Dells.