June 11

E-Commerce Design – Designing Your Online Storefront

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Your customer’s online shopping experience can be very similar to shopping in a brick and mortar store. Narrow aisles, messy shelves and rude clerks have their online shopping counterparts in confusing navigation, cluttered web pages and frustrating checkout systems. Not only does your online store need to look nice, online shopping has to be easy and payment a snap.  E-Commerce design should make you look like the kind of company people want to deal with.

Online Store Look & Feel

Your store’s e-Commerce design should convey your company’s image and set a mood for the buyer.  High-end jewelry stores deserve a sleek, upscale design. Children’s candy stores need a fun, colorful feel.  Your company’s logo and other branding should be incorporated into the site.  Secure Site Commerce can design your online store from scratch, work with an existing website design or convert literature to a web-friendly template.

Product Photos

Customers can’t physically hold and examine merchandise in your online store. High quality photos are key in assisting customers. Shots from every angle give customers a 360° view of what they are buying. If you don’t have a digital camera or aren’t confident in your photography skills, we offer professional photography through our sister company, Videocracy.

Product Video

Videos give your customers a real-life view of your products. A three minute video of a car’s interior and exterior can convey more than 3000 photos! Videos can also help your customers understand the use of your products. A make-up retailer can use a how-to video to help her customers create trendy looks. A fertilizer retailer can teach customers exactly how to plant with his product. You guessed it… Videocracy does video as well!

Regards,
Keith Klein


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